61 Weird but True Psychological Facts about colours

There has been much study into the psychological effects of different colours. It has been found that certain colours have a positive effect on the psyche, while others have a more negative effect.

The colour purple has a calming effect on the mind. It is believed that this is because purple is the colour of the sky and the ocean, and is associated with feelings of peace and serenity. It is also thought that purple has a healing effect on the body, as it stimulates the production of serotonin.

1. Mosquitoes are attracted to the colour blue twice as much as to any other colour.
2. Blue is the King of all colours as it is the most visible amongst them. It translates reliability and a sense of dependency to the people.
3. The phrase ‘Feeling blue’ means to feel sad or unhappy.
4. Green is believed to increase concentration.
5. The colour blue has a calming effect. It causes the brain to release calming hormones.
6. Studies of insurance data has shown that white cars are the least likely to be involved in auto accidents. While not a very popular car colour at this time, choosing it could make your driving life safer. That’s why White stands for peace and safety. Because of this White Vehicles are more expensive.
7. Blue is the most favourite colour and white is the least favourite colour. Blue is the favourite colour of around 48 percent of the world population. Also, blue is a staple colour of boys where as pink is the staple colour of girls.
8. The colour red can also increase your muscle reaction, make you want to gamble more, and raise your blood pressure. Blue has the opposite effect.
9. In One Sense, Colours Do Not Exist. Colours are wavelengths that require a receiver or interpreter to make sense of them. Without eyes and a brain, what we call colour would just be light frequencies.
10. Blue has a character which makes it suitable for technology and health-related brands. You will find blue colours in the logos of IT and health businesses. For example: Facebook, Linkdin, OralB etc..
11. Black radiates elegance and power. People perceive black as the highest in class and status. History tells us that black has been a choice for the elites. Black is a symbol of superiority which is why it is the leading colour of plenty of up market products like Nike, Loreal, Sony, Adidas, Disney.
12. Customers of a coffee house constantly complained about the cool temperature in the room. At that time, the walls were painted a light blue. After changing the colour to orange, there were no more complaints.
13. Yellow is a colour that is easily visible, this is why it is commonly used to indicate caution, for example, on a set of traffic lights, yellow divides the red light and green light, meaning drivers can go, but be cautious.
14. Red, orange, and yellow evoke so-called active emotions, or feelings that involve physical arousal. The opposite of active emotions are passive ones, and those imply some kind of sedation.
15. The green colour is associated with health and prosperity. People also perceive green as a source of serenity and peace as it is closely related to nature. As green signifies wealth and nature, it exists in the brand identities of some of the most prestigious organizations like Animal Planet Channel, Land Rover, etc.
16. 62-90% of the first impression is due to colour. More specifically, wearing hints of red (for women) or blue (for men) on a first date could lead to stronger feelings and a definite second date, while those who wear black for a job interview are more likely to be hired.
17. The colour of royalty, purple connotes luxury, wealth, and sophistication. It is also feminine and romantic. However, because it is rare in nature, purple can appear artificial.
18. Bulls don’t seem to care about what colour is being waved in front of them. It turns out it’s the motion that triggers the bull to charge, not the colour.
19. Bees and sea lions cannot see the colour red; zebras cannot see orange.
20. The US Army uses colour-blind people to “see” camouflage. This is because they perceive certain colours in a way that people with normal vision don’t.
21. The Psychology Of Colours Behind Famous Brands: Did you ever think why the logos of famous food restaurants use “red” as the prime colour? This is because red is known to seduce inner cravings—for example KFC, Burger King, Zomato, Coca-Cola, etc.
22. Different colours can trigger different emotional responses, so people should keep that in mind when picking a paint colour for their room.
23. The human eye distinguishes various colours simply based on the sensitivity of retina cells to the shades and the wavelength of the colours.
24. Most people dream in colour, but for those of you who grew up watching a monochrome television (probably not many), you most likely also dream in black and white.
25. Humans love colours and do you know Colours make a huge impact on buying any product or connecting with any company to become its customers. It is known as colour emotion. You might not know these but companies do. that’s why they make their company’s logos and marketing strategy according to the targeted audience.
26. Orange was a symbol of glory and fruits of the earth in the early Christian church and was also known as the wisdom ray.
27. If you want to increase your level of confidence, make sure to use red and black colours. The black colour gives you strength and power while red will make you feel more energetic and active.
28. A survey has shown blue to be the best-selling colour in women’s sweaters because women think men like it.
29. Red is probably the colour with the most variations. The colour red is linked with X chromosomes. Women can identify various shades of red than men.
30. Colours are considered an important element in astronomy. Astronomers use colours to identify the stars. If a star appears blue in colour, the bigger it is. If the star appears yellowish, the smaller it is.
31. Fernando Patolsky, an Israeli chemist, invented a “date rape straw”. It changes colour when you put it in a drink containing date rape drugs.
32. Green, although not a primary colour is the colour of the brain. Without the green colour, it is impossible to process the light signals that come from external space. Any doubts regarding this? See the movie ‘The Matrix!’
33. Some prisons and psychological institutions in Europe are using pink paint in their interiors to help deal with violent prisoners or patients. Pink is believed to have a calming and non-aggressive influence on people exposed to the colour. It is also believed to lower blood pressure.
34. Avoid mixing more than three or four colours in one room. Too many colours can make a room feel chaotic and cause a stressful reaction.
35. Brides wear white to symbolize innocence and purity. However, white shows dirt and is, therefore, more difficult to keep clean than other colours. Doctors and nurses wear white to imply sterility.
36. Yellow holds energy and warmth. Yellow is an imagery of the sun which makes it a colour of hope and optimism. This hue of orange has a higher wavelength which is why it is often used to draw the attention of viewers. Yellow is also known to stimulate hunger. No wonder so many popular global food restaurants use yellow in their theme. Like Nikon, and McDonald’s.
37. Bright shades attract people, but this is not for everyone. There are people who fear bright shades or darker shades of any particular colour. This condition is termed chromo phobia.
38. Cow Urine Was Used For Paint Pigment.
39. Warm and light colours are perceived as being closer while cooler and darker colours seem further away. This is sometimes used by artists and designers to have the desired effect.
40. The colour purple or more specifically ‘lavender’ creates a soothing effect. It is also a great colour to have for your bedspreads.
41. Grey is a neutral colour that anesthetizes the mind. It suggests a feeling of calmness and tranquillity. So, the next time you do up your business theme, you should paint it grey for a classy look. Grey is also an indicator of maturity as seen in the grey hairs of old people. Example Mercedes-Benz, Apple.
42. Play with dark and light colours. Dark colours may make a room feel smaller—which can be a positive if you’re aiming to create a cozy and intimate space—while light colours tend to open a room up, making it feel larger.
43. Butterflies have two compound eyes consisting of thousands of lenses, yet they can only see the colours red, green, and yellow.
44. Being surrounded by the colour yellow helps you stay focused. Yellow decreases the production of Melatonin, a hormone that makes you sleepy.
45. A factory in the United States changed the colour of the bathrooms to an unpleasant green and saw production increase by 8%.
46. Night vision goggles use green phosphor because the human eye can see more shades of green than any other colours.
47. Chromostereopsis is when two colours are together and one of them sticks out more than the other. This effect is most obvious with the colours red and blue.
48. In Japan, yellow is the colour of courage.
49. Among living organisms other than humans, monkeys, various species of birds, fish, and ground squirrels have a clear vision to distinguish the colours.
50. Blue Is America’s Favourite Colour.
51. Behind this Colour therapy (also called chromotherapy, light therapy, and colour healing) is that each colour’s unique wavelength has a corresponding vibration speed that works to harmonize the brain and body, easing symptoms from mood disorders to lethargy.
52. Try using blue in your colouring artwork. This colour will stimulate your creativity and boost your openness and contemplation, letting you focus on serenity.
53. It’s estimated that there are 300 million colour blind people in the world!
54. Blue is the world’s favourite colour. Studies done around the world reveal that a whopping 40% of people consider blue to be their favourite colour. That’s why you are attracted to Facebook because it has a combination of blue and white.
55. There are many exclusive studies developed to learn in-depth about colours. To name a few, Chromatics, colorimetry, chromatography, etc.
56. When people meet for the first time, the vast majority of their first impressions are made up of colour recognition. Studies suggest that those who consistently wear neutral colours or black make fewer positive first impressions, but those who wear brighter colours are more likely to form friendly bonds.
57. The sun is actually white when viewed from space. The Earth’s atmosphere makes it appear to be yellow.
58. Some women are tetra chromatic. This means they can perceive roughly 100 times the number of colours that a normal human can perceive.
59. The green colour is associated with health and prosperity. People also perceive green as a source of serenity and peace as it is closely related to nature. As green signifies wealth and nature, it exists in the brand identities of some of the most prestigious organizations like Animal Planet Channel, LandRover, etc.
60. Here is a unique disease called chromophobia, which means the fear of colours.
61. Horses have the largest eyes of any land animal and they have excellent night vision. Unfortunately, their vision is only dichromatic, meaning they can only see two colours.

Also read- 100 Psychological facts about Love and Crushes